The Danish company LEGO, known for its interlocking plastic bricks, is the world's leading toy company with more than 7.2 billion US dollars in revenue. Tokyo-based Bandai Namco is ranked second with revenues of almost 6.6 billion US dollars. According to the Toyology survey, 3,000 people said that the most popular toy ever made is LEGO compared to Barbie, Bandai Namco, Nerf and several other toy brands. So who is the biggest toy distributor in the world?LEGO is positioned in selling more toys than other companies.
Not only are they children's favorites, but they are also the most popular toy among adults. Lego sets are challenging and fun, and you can build everything from Harley Davidson bikes to Bugatti cars and Harry Potter sets with Lego. The quality of LEGO toys is hard to break and doesn't degrade over time. However, with such success, there is also competition with other toy brands. Several big toy companies compete with LEGO, such as Bandai Namco, Barbie, Funko, Nerf, Fisher-Price and many more.
Playmobil also produces quality toys such as LEGO. LEGO and Tencent, a tech giant, also formed a partnership to develop videos, games and other licensed entertainment content for Chinese children. Jane Westgarth, toy analyst at market research firm Mintel, said Lego's recovery was boosted by its investment in quality and design. LEGO launched a new product called Vidiyo which “combines new technology with Lebo System in Play and the music of many of the world's leading artists covering multiple genres”. It provides an opportunity for children to express themselves creatively. At a time when toy retailers were hostile to video games, these distributors could have decided to stop selling LEGO products in retaliation for launching another video game. However, LEGO experienced the clear success of the LEGO brand collaboration “Star Wars” as a toy sales driver.
The company made the next bold move to develop a co-branded LEGO video game “Star Wars”.The bold film of the LEGO brand received one of the most successful openings for an original animated film. Everyone loves toys, but most people do not realize how profitable the most popular toy manufacturers are. LEGO is one of the best-selling toy brands for its iconic bricks that allow children and adults to show their creativity and make good use of their mental abilities. With its success comes competition from other big toy companies such as Bandai Namco, Barbie, Funko, Nerf, Fisher-Price and many more. Nerf produces toy guns that shoot foam darts, discs and even arrows and is a popular toy among American children. At a time when toy retailers were hostile to video games, these distributors could have decided to stop selling LEGO products in retaliation for launching another video game.
Everyone loves toys, but most people do not realize how profitable the most popular toy manufacturers are.