What is the Most Popular Toy Brand?

The largest toy companies in the world are LEGO, Bandai Namco, Hasbro and Mattel. If you're looking for the best Christmas toys or inspiration for your Christmas Eve boxes, the most sought after and popular toys of the year were presented to surprise your little ones. According to For-sale.co.uk, which has analyzed search data for brands and toys, LEGO was the most sought after and in demand toy this year, making it a guaranteed winner for Christmas. LEGO toys have had more than 76 million searches, and it's no wonder, as there are so many to choose from.

You can buy Harry Potter themed outfits with all your kids' favorite characters, Star War sets to build the Death Star or the X-Wings and much more. If your child is a Barbie collector, it won't be difficult to find a Barbie, a car or a house that he doesn't already have. And right now Amazon has great deals on both Barbie Houses and Barbie dolls. Nintendo consoles also ranked high on the list, with more than 30 million searches. You can buy the full Nintendo console, which allows multiplayer mode, or the Switch Lite, which is the perfect gift for any player in your family.

The first Nintendo console came out in 1983 and, since then, consoles have been the last thing to have. What better time to introduce Nintendo to the next generation of gamers than at Christmas? Squishmallows have also been very popular this year, with 24.6 million searches. Beyblades has returned this year, with more than 20 million searches. Best Christmas Toys (opens in a new tab), Best Toys for 1-Year-Olds (opens in a new tab), Best Toys for 2-Year-Olds (opens in a new tab), Best Toys for 4-Year-Olds (opens in a new tab), Best Toys for 5-Year-Olds (opens in new tab), Best toys for 6 year olds (opens in new tab), Best toys for 7 year olds (opens in new tab), Best toys for 8 year olds (opens in new tab), Best toys for 9 year olds (opens in new tab) and Best toys for 10 year olds (opens in new tab) are all great options. MEGA Bloks has toys made for both boys and girls and provides playbooks that help children learn to build with blocks and improve their construction skills.

Although all major toy brands enjoy important brand values, LEGO wins when it comes to the best-selling toy brand internationally. These toys can be used in crafts, making them a fun way to turn on the artist inside a toddler. The toy line has experienced spectacular growth since its inception, generating sales of millions to billions of dollars. The company has an interesting history; it became mainly a toy company in 1942 by producing plasticine and kits for doctors and nurses. With about 40 years of experience, they have continued to produce award-winning toys that make them masters of innovation.

They have been around for more than 20 years, using their educational expertise to develop innovative toys that make learning fun and interesting for children. Transformers toys are mostly vehicles, animals or devices that can be transformed into robots and transformed back into their initial figures. After the hit that Hasbro gave to the Disney princesses that Mattel had the contract with, and the two-audience system that My Little Pony has, Hasbro got the position of reigning supreme in the market. It is worth noting that toys made in European markets are technologically advanced and have become a better version of traditional toys. Its products are themed K'Nex Imagine, K'Nex Thrill Rides, K'Nex Education, Kid K'Nex, Tinkertoy, Lincoln Logs and K-Force Build and Blast. With the teamwork of more than 4,600 employees, toys have been distributed in around 100 countries around the world.

They also made Liv dolls, Girl Crush and their own revamped version of the popular board game Hedbanz. Like LEGO, Playmobile has been around for a while but is always popular; you can find a lot of sets from a zoo to a fire truck. Toys have been an integral part of children's lives and their parents' lives for centuries - and for all the right reasons! Whether you're looking for something educational or just plain fun - there's something out there that will make your little one smile this Christmas.

Sabrina Leman
Sabrina Leman

Passionate coffee lover. Unapologetic twitter nerd. Incurable social mediaholic. Avid internet fan. Evil internet guru.