Mattel: The Largest Toy Company in the World?

It's no secret that Mattel is one of the biggest toy companies in the world. Ranked #1 on our list, this Fortune 500 company has a name synonymous with toys. Founded in 1945 in California, Mattel owns and produces the Barbie line, Hot Wheels, Polly Pocket, Little Mommy, American Girl, Fisher-price, Matchbox and more. This makes them the largest toy company that owns one of the strongest family and children's entertainment franchise catalogs in the world.

Although Mattel is the second largest toy manufacturer in the world in terms of revenue, after The Lego Group, it has the highest market capital of any toy company. This American toy company is headquartered in Rhode Island and is one of the largest toy manufacturers in the world. Mattel creates the most innovative toys that inspire, entertain and develop children through play. When his path crossed that of a toy manufacturer who had invented a talking doll, but didn't want to go to a major toy manufacturer, Larian swooped.

The German toy company has been operating in the market of European toy companies for more than a century. The company has become the image of the main toy companies operating in the European market. After another six months of rapid growth, Lego is now the largest toy company on the planet. However, there was palpable satisfaction in the statement sent by toy manufacturer MGAE last June.

All of this is possible thanks to the efforts of leading toy companies that deliver products around the world. They launched a competitor of their own, and filed a lawsuit against the designer, claiming damages that he had created the idea for Bratz during his time at Mattel. Just visit your local Toys “R Us” and you'll see thousands of brands made by various toy companies. This shows that the pandemic brought demand from toy companies to emerald heights, unlike other industries (which faced a drop in their businesses).

Today, OMR unveils the story of the hidden toy champion, who quickly rose from inconsequential licensee to owner of one of the most valuable toy assets on the planet. If you don't consider the Disney entertainment conglomerate, those are the most recognized names in the toy industry and the biggest. On a trip to Europe, Handler discovered a German toy doll called Bild Lilli that represented a “working girl from a comic strip who was described as daring, ambitious and “a gold digger, exhibitionist and tart”. This is how the dream of the designer began, which, with one of the biggest legal battles the toy business had ever seen, almost turned into a nightmare. Thanks to its incredible toy set, the Lego brand has become a legendary brand, the greatest achievement for any of the toy companies.

Not only this, but also European market is one of the largest shareholders in global market for toy companies.

Sabrina Leman
Sabrina Leman

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